Federal award data, District of Columbia
Advertising Agencies contracts in District of Columbia (NAICS 541810)
How many federal advertising Agencies contracts are there in District of Columbia?
Federal agencies signed 415 new NAICS 541810 awards of $25,000 or more performed in District of Columbia in FY2016-FY2026, worth $2.2B. 92% were competed, and competed awards drew a median of 1 offer; 61% got a single offer. That is fewer offers than the national median for this code (2 offers).
USAspending.gov data, FY2016-FY2026. Updated .
- New awards
- 415
- Obligated
- $2.2B
- Median award
- $357,046
- Median offers
- 1
- Agencies signed about 40 new NAICS 541810 awards in District of Columbia a year from FY2016 to FY2025, 19 of them in FY2025 (down 74% from FY2016).
- District of Columbia accounts for 16% of all NAICS 541810 awards nationwide.
- The median award was $357,046; 63 different companies won at least one award.
- 39% of awards that report a set-aside were set aside for small businesses or a socioeconomic program, most often small business set-asides.
- 18 of these awards reach their potential end date (all options exercised) in the next 12 months, so most of that work comes up for re-bid.
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Awards per fiscal year
New NAICS 541810 awards in District of Columbia of $25,000 or more by the fiscal year they were signed (October to September), with the amount obligated on them to date.
| Fiscal year | Awards | Obligated |
|---|---|---|
| FY2016 | 72 | $161M |
| FY2017 | 50 | $88.3M |
| FY2018 | 45 | $94.3M |
| FY2019 | 48 | $436M |
| FY2020 | 29 | $233M |
| FY2021 | 30 | $190M |
| FY2022 | 48 | $310M |
| FY2023 | 36 | $242M |
| FY2024 | 25 | $335M |
| FY2025 | 19 | $32.3M |
| FY2026* | 13 | $72.3M |
* FY2026 is still filling in: the Department of Defense reports its awards 90 days late. Full years run to FY2025.
How competitive are these contracts?
92% of awards were competed. Competed awards drew a median of 1 offer, against 3 offers across all federal contracts; 61% got a single offer.
| Offers received | Competed awards |
|---|---|
| 1 (single offer) | 122 (61%) |
| 2 | 29 (14%) |
| 3-4 | 38 (19%) |
| 5-9 | 8 (4%) |
| 10+ | 4 (2%) |
201 competed awards with an offer count. Not competed: 32 awards (sole source, follow-on or not available for competition).
Set-asides
39% of the 128 awards that report a set-aside were reserved for small businesses or a socioeconomic program.
| Set-aside | Awards |
|---|---|
| No set-aside | 78 (61%) |
| Small business | 28 (22%) |
| 8(a) | 10 (8%) |
| Women-owned (WOSB and EDWOSB) | 6 (5%) |
| Service-disabled veteran-owned (SDVOSB) | 5 (4%) |
| HUBZone | 1 (1%) |
Orders placed under an existing contract vehicle often leave the set-aside blank (it is recorded on the vehicle), so they are left out here.
How big are the awards?
The median award was $357,046. 24% were under $100,000, the range where agencies often use simplified acquisition.
| Amount obligated | Awards |
|---|---|
| Under $100K | 98 (24%) |
| $100K-$1M | 191 (46%) |
| $1M-$10M | 85 (20%) |
| $10M+ | 41 (10%) |
Which agencies buy it in District of Columbia?
The agency components with the most new NAICS 541810 awards performed in District of Columbia.
| Awards | Obligated | |
|---|---|---|
| U.S. Customs and Border Protection | 48 | $70.3M |
| Corporation for National and Community Service | 46 | $13.2M |
| Centers for Medicare and Medicaid Services | 34 | $1B |
| Federal Motor Carrier Safety Administration | 34 | $24.5M |
| Departmental Offices | 26 | $10.8M |
| U.S. Coast Guard | 20 | $74.4M |
| Office of the Chief Financial Officer | 18 | $26M |
| Department of State | 18 | $5.6M |
Largest awards
The five awards with the most obligated, as described by the contracting office. Each links to its record on USAspending.gov.
- Health insurance exchange public education and outreach awardCenters for Medicare and Medicaid Services, FY2019$231M
- Medicare open enrollment (moe) and new to medicare public education (nmpe) and outreach campaigns (oc)...Centers for Medicare and Medicaid Services, FY2024$164M
- Hispanic health insurance marketplace public education and outreachCenters for Medicare and Medicaid Services, FY2020$148M
- Obtain national and regional marketing and communication services as a task order under 693jj924r000013.National Highway Traffic Safety Administration, FY2024$132M
- Title: obtain national communications, marketing, and media support - base level-of-effort 05National Highway Traffic Safety Administration, FY2023$110M
Coming up for re-bid
18 of these awards reach their potential end date (every option exercised) in the 12 months after November 5, 2026. Agencies usually post the follow-on solicitation, or a sources-sought notice, months before that.
Falkview US watches SAM.gov for the follow-on notices under your NAICS codes, checks set-aside eligibility against your UEI, and drafts the response for your team to review. For janitorial, landscaping and facilities support, the recompete calendar lists the individual contracts.
See how Falkview handles a re-bidQuestions
How many bids do NAICS 541810 contracts in District of Columbia get?
Competed awards drew a median of 1 offer (FY2016-FY2026, 201 awards with an offer count). 61% got a single offer and 6% got five or more. Across all federal contracts the median is 3 offers.
Which agencies award the most NAICS 541810 contracts in District of Columbia?
By number of new awards in FY2016-FY2026: U.S. Customs and Border Protection (12%), Corporation for National and Community Service (11%), Centers for Medicare and Medicaid Services (8%). Agencies that buy often are the ones to watch for recompetes and sources-sought notices.
How many NAICS 541810 contracts in District of Columbia are set aside for small business?
39% of the awards that report a set-aside were reserved for small businesses or a socioeconomic program: small business set-asides 22%, 8(a) 8%, Women-owned (WOSB and EDWOSB) 5%. Orders under existing contract vehicles often leave the field blank, so those are not counted.
Where the numbers come from
Every new federal contract award of $25,000 or more signed from October 1, 2015 to September 30, 2026 (FY2016 to FY2026), as reported to USAspending.gov from the Federal Procurement Data System: definitive contracts, purchase orders, delivery orders and BPA calls. Amounts are what has been obligated on each award to date, options and modifications included. Place is the place of performance.
Offer counts are FPDS's “number of offers received” on competed awards. Award recipients are counted but not named here. Pages with fewer than 150 awards (500 for one code in one state) are left out of search engines, because a handful of awards can swing the numbers.
Compiled by Falkview US from public data, updated November 5, 2026. Free to reuse under CC BY 4.0 with a link to the page.
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