Federal award data, Maryland
Advertising Agencies contracts in Maryland (NAICS 541810)
How many federal advertising Agencies contracts are there in Maryland?
Federal agencies signed 346 new NAICS 541810 awards of $25,000 or more performed in Maryland in FY2016-FY2026, worth $1.3B. 97% were competed, and competed awards drew a median of 2 offers; 32% got a single offer. That is close to the national median for this code.
USAspending.gov data, FY2016-FY2026. Updated .
- New awards
- 346
- Obligated
- $1.3B
- Median award
- $332,790
- Median offers
- 2
- Agencies signed about 33 new NAICS 541810 awards in Maryland a year from FY2016 to FY2025, 21 of them in FY2025 (down 40% from FY2016).
- Maryland accounts for 13% of all NAICS 541810 awards nationwide.
- The median award was $332,790; 47 different companies won at least one award.
- 48% of awards that report a set-aside were set aside for small businesses or a socioeconomic program, most often small business set-asides.
- 10 of these awards reach their potential end date (all options exercised) in the next 12 months, so most of that work comes up for re-bid.
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Awards per fiscal year
New NAICS 541810 awards in Maryland of $25,000 or more by the fiscal year they were signed (October to September), with the amount obligated on them to date.
| Fiscal year | Awards | Obligated |
|---|---|---|
| FY2016 | 35 | $38.4M |
| FY2017 | 29 | $24.2M |
| FY2018 | 37 | $58M |
| FY2019 | 28 | $657M |
| FY2020 | 27 | $45.6M |
| FY2021 | 40 | $85.2M |
| FY2022 | 35 | $63.9M |
| FY2023 | 40 | $142M |
| FY2024 | 37 | $60.5M |
| FY2025 | 21 | $64.6M |
| FY2026* | 17 | $102M |
* FY2026 is still filling in: the Department of Defense reports its awards 90 days late. Full years run to FY2025.
How competitive are these contracts?
97% of awards were competed. Competed awards drew a median of 2 offers, against 3 offers across all federal contracts; 32% got a single offer.
| Offers received | Competed awards |
|---|---|
| 1 (single offer) | 40 (32%) |
| 2 | 29 (23%) |
| 3-4 | 33 (27%) |
| 5-9 | 9 (7%) |
| 10+ | 13 (10%) |
124 competed awards with an offer count. Not competed: 11 awards (sole source, follow-on or not available for competition).
Set-asides
48% of the 65 awards that report a set-aside were reserved for small businesses or a socioeconomic program.
| Set-aside | Awards |
|---|---|
| No set-aside | 34 (52%) |
| Small business | 19 (29%) |
| Women-owned (WOSB and EDWOSB) | 5 (8%) |
| Service-disabled veteran-owned (SDVOSB) | 4 (6%) |
| 8(a) | 3 (5%) |
Orders placed under an existing contract vehicle often leave the set-aside blank (it is recorded on the vehicle), so they are left out here.
How big are the awards?
The median award was $332,790. 29% were under $100,000, the range where agencies often use simplified acquisition.
| Amount obligated | Awards |
|---|---|
| Under $100K | 102 (29%) |
| $100K-$1M | 131 (38%) |
| $1M-$10M | 92 (27%) |
| $10M+ | 21 (6%) |
Which agencies buy it in Maryland?
The agency components with the most new NAICS 541810 awards performed in Maryland.
| Awards | Obligated | |
|---|---|---|
| Social Security Administration | 66 | $149M |
| Office of Justice Programs | 65 | $65.5M |
| National Institutes of Health | 49 | $5.8M |
| U.S. Census Bureau | 29 | $714M |
| Animal and Plant Health Inspection Service | 23 | $7.2M |
| Health Resources and Services Administration | 12 | $20.2M |
| Department of Veterans Affairs | 10 | $5.6M |
| Environmental Protection Agency | 9 | $616,032 |
Largest awards
The five awards with the most obligated, as described by the contracting office. Each links to its record on USAspending.gov.
- Award of or 015 under 2020 icc igf::ot::igfU.S. Census Bureau, FY2019$404M
- National education campaign program task orderFood and Drug Administration, FY2023$95.8M
- Protecting americans from tobacco-related health risks and chronic diseaseFood and Drug Administration, FY2026$82.5M
- Award of order 012 under 2020 icc igf::ot::igfU.S. Census Bureau, FY2019$66.3M
- Award of 2020 icc or 17 eso media igf::ot::igfU.S. Census Bureau, FY2019$56.4M
Coming up for re-bid
10 of these awards reach their potential end date (every option exercised) in the 12 months after November 5, 2026. Agencies usually post the follow-on solicitation, or a sources-sought notice, months before that.
Falkview US watches SAM.gov for the follow-on notices under your NAICS codes, checks set-aside eligibility against your UEI, and drafts the response for your team to review. For janitorial, landscaping and facilities support, the recompete calendar lists the individual contracts.
See how Falkview handles a re-bidQuestions
How many bids do NAICS 541810 contracts in Maryland get?
Competed awards drew a median of 2 offers (FY2016-FY2026, 124 awards with an offer count). 32% got a single offer and 18% got five or more. Across all federal contracts the median is 3 offers.
Which agencies award the most NAICS 541810 contracts in Maryland?
By number of new awards in FY2016-FY2026: Social Security Administration (19%), Office of Justice Programs (19%), National Institutes of Health (14%). Agencies that buy often are the ones to watch for recompetes and sources-sought notices.
How many NAICS 541810 contracts in Maryland are set aside for small business?
48% of the awards that report a set-aside were reserved for small businesses or a socioeconomic program: small business set-asides 29%, Women-owned (WOSB and EDWOSB) 8%, Service-disabled veteran-owned (SDVOSB) 6%. Orders under existing contract vehicles often leave the field blank, so those are not counted.
Where the numbers come from
Every new federal contract award of $25,000 or more signed from October 1, 2015 to September 30, 2026 (FY2016 to FY2026), as reported to USAspending.gov from the Federal Procurement Data System: definitive contracts, purchase orders, delivery orders and BPA calls. Amounts are what has been obligated on each award to date, options and modifications included. Place is the place of performance.
Offer counts are FPDS's “number of offers received” on competed awards. Award recipients are counted but not named here. Pages with fewer than 150 awards (500 for one code in one state) are left out of search engines, because a handful of awards can swing the numbers.
Compiled by Falkview US from public data, updated November 5, 2026. Free to reuse under CC BY 4.0 with a link to the page.
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