Federal award data, Virginia
Public Relations Agencies contracts in Virginia (NAICS 541820)
How many federal public Relations Agencies contracts are there in Virginia?
Federal agencies signed 219 new NAICS 541820 awards of $25,000 or more performed in Virginia in FY2016-FY2026, worth $527M. 90% were competed, and competed awards drew a median of 2 offers; 49% got a single offer. That is fewer offers than the national median for this code (3 offers).
USAspending.gov data, FY2016-FY2026. Updated .
- New awards
- 219
- Obligated
- $527M
- Median award
- $149,247
- Median offers
- 2
- Agencies signed about 21 new NAICS 541820 awards in Virginia a year from FY2016 to FY2025, 5 of them in FY2025 (down 86% from FY2016).
- Virginia accounts for 13% of all NAICS 541820 awards nationwide.
- The median award was $149,247; 58 different companies won at least one award.
- 57% of awards that report a set-aside were set aside for small businesses or a socioeconomic program, most often small business set-asides.
- 4 of these awards reach their potential end date (all options exercised) in the next 12 months, so most of that work comes up for re-bid.
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Awards per fiscal year
New NAICS 541820 awards in Virginia of $25,000 or more by the fiscal year they were signed (October to September), with the amount obligated on them to date.
| Fiscal year | Awards | Obligated |
|---|---|---|
| FY2016 | 36 | $108M |
| FY2017 | 45 | $34.5M |
| FY2018 | 39 | $57M |
| FY2019 | 35 | $31.8M |
| FY2020 | 14 | $20.4M |
| FY2021 | 11 | $12M |
| FY2022 | 13 | $5.9M |
| FY2023 | 7 | $11M |
| FY2024 | 8 | $53.9M |
| FY2025 | 5 | $98.6M |
| FY2026* | 6 | $93.8M |
* FY2026 is still filling in: the Department of Defense reports its awards 90 days late. Full years run to FY2025.
How competitive are these contracts?
90% of awards were competed. Competed awards drew a median of 2 offers, against 3 offers across all federal contracts; 49% got a single offer.
| Offers received | Competed awards |
|---|---|
| 1 (single offer) | 52 (49%) |
| 2 | 14 (13%) |
| 3-4 | 21 (20%) |
| 5-9 | 12 (11%) |
| 10+ | 8 (7%) |
107 competed awards with an offer count. Not competed: 22 awards (sole source, follow-on or not available for competition).
Set-asides
57% of the 74 awards that report a set-aside were reserved for small businesses or a socioeconomic program.
| Set-aside | Awards |
|---|---|
| No set-aside | 32 (43%) |
| Small business | 25 (34%) |
| 8(a) | 11 (15%) |
| Women-owned (WOSB and EDWOSB) | 3 (4%) |
| Service-disabled veteran-owned (SDVOSB) | 2 (3%) |
| HUBZone | 1 (1%) |
Orders placed under an existing contract vehicle often leave the set-aside blank (it is recorded on the vehicle), so they are left out here.
How big are the awards?
The median award was $149,247. 46% were under $100,000, the range where agencies often use simplified acquisition.
| Amount obligated | Awards |
|---|---|
| Under $100K | 101 (46%) |
| $100K-$1M | 73 (33%) |
| $1M-$10M | 39 (18%) |
| $10M+ | 6 (3%) |
Which agencies buy it in Virginia?
The agency components with the most new NAICS 541820 awards performed in Virginia.
| Awards | Obligated | |
|---|---|---|
| National Institutes of Health | 54 | $5.2M |
| Drug Enforcement Administration | 16 | $29.1M |
| Defense Human Resources Activity | 15 | $8.4M |
| Department of the Army | 14 | $19.7M |
| Defense Media Activity | 11 | $2.5M |
| Defense Health Agency | 10 | $46.8M |
| Department of the Navy | 9 | $28M |
| Food and Nutrition Service | 8 | $4.1M |
Largest awards
The five awards with the most obligated, as described by the contracting office. Each links to its record on USAspending.gov.
- This task order is for marketing and advertising recruitment services for law enforcement officer...U.S. Customs and Border Protection, FY2025$86.1M
- This task order is for marketing & advertising services for recruitment of cbp law enforcement officers.U.S. Customs and Border Protection, FY2026$86.1M
- Task order issued to support patient care services/mental health services program office, general mental...Department of Veterans Affairs, FY2016$75.2M
- This task order is for marketing and advertising recruitment services for cbp's office of human resources...U.S. Customs and Border Protection, FY2024$47.5M
- Healthcare recruitment and marketingDepartment of Veterans Affairs, FY2018$36.3M
Coming up for re-bid
4 of these awards reach their potential end date (every option exercised) in the 12 months after November 5, 2026. Agencies usually post the follow-on solicitation, or a sources-sought notice, months before that.
Falkview US watches SAM.gov for the follow-on notices under your NAICS codes, checks set-aside eligibility against your UEI, and drafts the response for your team to review. For janitorial, landscaping and facilities support, the recompete calendar lists the individual contracts.
See how Falkview handles a re-bidQuestions
How many bids do NAICS 541820 contracts in Virginia get?
Competed awards drew a median of 2 offers (FY2016-FY2026, 107 awards with an offer count). 49% got a single offer and 19% got five or more. Across all federal contracts the median is 3 offers.
Which agencies award the most NAICS 541820 contracts in Virginia?
By number of new awards in FY2016-FY2026: National Institutes of Health (25%), Drug Enforcement Administration (7%), Defense Human Resources Activity (7%). Agencies that buy often are the ones to watch for recompetes and sources-sought notices.
How many NAICS 541820 contracts in Virginia are set aside for small business?
57% of the awards that report a set-aside were reserved for small businesses or a socioeconomic program: small business set-asides 34%, 8(a) 15%, Women-owned (WOSB and EDWOSB) 4%. Orders under existing contract vehicles often leave the field blank, so those are not counted.
Where the numbers come from
Every new federal contract award of $25,000 or more signed from October 1, 2015 to September 30, 2026 (FY2016 to FY2026), as reported to USAspending.gov from the Federal Procurement Data System: definitive contracts, purchase orders, delivery orders and BPA calls. Amounts are what has been obligated on each award to date, options and modifications included. Place is the place of performance.
Offer counts are FPDS's “number of offers received” on competed awards. Award recipients are counted but not named here. Pages with fewer than 150 awards (500 for one code in one state) are left out of search engines, because a handful of awards can swing the numbers.
Compiled by Falkview US from public data, updated November 5, 2026. Free to reuse under CC BY 4.0 with a link to the page.
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